At AreaInsights.co.uk, we are committed to protecting the privacy and security of our users. This Privacy Policy outlines the types of personal information we collect, how it is used, and the measures we take to protect your personal data in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act.
Collection of Personal Information
What We Collect: When you visit AreaInsights.co.uk, we, through our use of Google AdSense, collect information that may include your IP address, the type of browser you use, details about your device’s operating system, the pages of our website that you visit, and your interactions with advertisements. This information is collected indirectly and may not directly reveal your identity.
Why We Collect It: This information is gathered for the purposes of delivering personalized advertising content, analyzing the usage of our website, enhancing ad performance, and improving the overall user experience. It enables us and our advertising partners to offer you ads and content that are more closely aligned with your interests.
Use of Cookies and Other Technologies: We employ cookies and similar tracking technologies, like web beacons, to collect information about your activities and preferences. These tools are crucial for personalizing your experience and for the functionality of our personalized advertisements.
Essential tools against vehicle theft.
Sharing and Disclosure: Data collected via Google AdSense is shared with Google and other entities involved in the advertising ecosystem to facilitate targeted advertising, ad delivery, and performance analysis.
Your Rights and Choices
Your Rights: Under the UK GDPR, you have rights over your personal data, including the right to access, correct, delete, and limit the processing of your data. You also have the right to object to certain processing activities and the right to data portability.
Managing Preferences: You can modify your ad preferences through Google’s Ad Settings. For managing cookies, you have the ability to adjust your browser settings to refuse cookies if you prefer.
Consent and Withdrawal: Our processing of your personal data is based on your consent, obtained via our cookie consent mechanism. You are free to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Data Retention and Security
Retention Period: We retain your personal data collected through AdSense as long as necessary to achieve the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Security Measures: We are committed to protecting your data from unauthorized access, alteration, disclosure, or destruction. We have implemented suitable physical, electronic, and managerial procedures to safeguard the information we collect.
International Data Transfers
Cross-border Transfers: Your information may be transferred to and processed in countries outside the UK. We ensure that such transfers are compliant with the UK GDPR and are safeguarded with appropriate security measures.
Contacting Us
If you have any questions or concerns about our privacy practices or your personal information, please contact us at loarna.ai@gmail.com
Changes to Our Privacy Policy
We may update this policy periodically to reflect changes in our practices or regulatory requirements. We encourage you to review this policy regularly for the latest information on our privacy practices.
This policy is effective as of 17th Feb 2024.